A Fast, Focused Site for a Houston Investment Firm

A Portfolio That Runs from Houston Land to Film, Music and Spirits
Background
Bear Dean Capital is a Houston private investment firm and a Fields Company. Its portfolio of nine investments runs from Houston land, including an assemblage in Montrose and a 39-acre parcel near the Houston Ship Channel, to a luxury RV resort, the award-winning film Drunk Bus, Interstellar Audio Machines guitar pedals, Bear Fight Whiskey and Foxgate Records.
Approach
Bear Dean is part of our full partnership with The Fields Companies. Its site is where founders and partners size the firm up, so we kept it focused on the portfolio, made the home page quick to load on a phone, and tied the firm into the group's measurement and structured data.
Execution
Project highlights include:
- A 12-second seamless hero loop that brought the home page video from 44 MB to 2.5 MB
- A focused site built around the portfolio, with each investment linking to its company's website where one exists
- Google Analytics through Google Tag Manager, the first site in the group on the setup we now run across The Fields Companies, plus Search Console on the company's domain
- A title and meta description written for every page
- Organization structured data linking Bear Dean Capital to The Fields Companies and its LinkedIn page
- Periodic QA of every page, link and image on the site
Outcome
Bear Dean's site loads quickly on a phone, leads with a portfolio that spans Houston real estate, film, music and spirits, and tells search engines and AI answer engines who the firm is and which group it belongs to.
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