Search and Analytics for a Texas Real Estate Private Equity Firm

A Credible, Connected Site for Investors and Partners

Background

Foxgate Capital is a Houston real estate private equity firm and a Fields Company. It invests in Texas land for single-family, multifamily and industrial development in the path of growth, drawing on more than 25 years of experience, and its principals have raised and invested more than $50 million of equity through private partnerships. Its portfolio runs from land in Magnolia and Capital Creek Ranch to infill and value-add properties such as Berger Ironworks and 4812 Gulf Freeway, and it includes Foxgate Boat & RV Storage.

Approach

Foxgate Capital is part of our full partnership with The Fields Companies. For a firm whose audience is investors and partners, the site has to read as credible and complete wherever someone meets it: in search, in an AI answer or through LinkedIn. We tied the firm into the group's structured data, so search engines see Foxgate Capital, The Fields Companies above it and Foxgate Boat & RV Storage below it as one family, and every portfolio story as the firm's own work.

Execution

Project highlights include:

• Google Analytics through Google Tag Manager
• Organization structured data linking Foxgate Capital to The Fields Companies and to Foxgate Boat & RV Storage
• Article structured data on every portfolio case study and news post, credited to the firm
• Keyword-focused page titles and a meta description on every page
• A portfolio slider that sends each project to its case study, and Foxgate Boat & RV Storage to its own website
• Click-to-call and email links on the contact page
• Periodic QA of every page, link and image on the site

Outcome

Foxgate Capital's site presents the firm, its portfolio and its place in The Fields Companies consistently to search engines and AI answer engines, and the team can see how the site performs. Investors who look the firm up find a clear picture of who it is and what it has built.