Online Rentals for a New Boat and RV Storage Facility

We connected Foxgate's website to its storage software so customers can reserve or rent a unit online, then measured every rental, including the ones that close by phone.
Enclosed storage buildings with yellow roll-up doors under a blue sky at Foxgate Boat & RV Storage
Foxgate Boat & RV Storage
Client
Foxgate Boat & RV Storage
INdustries
Local Business
Real Estate

Live Availability, Online Move-Ins and Every Rental Measured

Background

Foxgate Boat & RV Storage is a newly built, fully enclosed storage facility on Old Hockley Road in Magnolia, Texas, part of Foxgate Capital, a Fields Company. Units run from 14 by 25 feet to 14 by 60, plus an 18 by 40 and an 18 by 80 pull-through, all 16 feet tall, with electrical access in every unit and gated access around the clock. It serves Magnolia, Lake Conroe, The Woodlands and Tomball.

The facility runs on WebSelfStorage. Foxgate needed a website where customers could see what is available and rent it without a phone call, and a way to tell which marketing actually produced rentals.

Approach

We connected the Webflow site to WebSelfStorage. Unit cards show live availability, and a customer can reserve a unit with a card on file or move in online and pay the first month. A Cloudflare Worker sits between the website and the storage software, so its credentials never reach the browser, every request is checked, and bots are turned away. Every piece runs on accounts The Fields Companies owns.

Then we measured all of it. Online reservations and move-ins report to Google Analytics and Google Ads as they happen. Many rentals still finish with a phone call, so a daily job matches reservations against the facility's rent roll and sends those rentals to Google Ads as well. The ads are judged on rentals, not clicks.

Execution

Project highlights include:

  • Live unit availability on the website, with online reservations and online move-ins
  • A Cloudflare Worker that guards the storage software with allowlists, validation, rate limiting, Cloudflare Turnstile and an audit log that never stores card data
  • Confirmation emails for customers, and a staff alert whenever a booking is blocked or fails
  • Unit types synced into the Webflow CMS every week
  • Google Analytics and Google Tag Manager, with reservations and move-ins imported into Google Ads as conversions
  • An automatic daily upload of rentals closed by phone, matched against the rent roll
  • Local search groundwork: SelfStorage, FAQ and video structured data, an llms.txt file, and an optimized Google Business Profile
  • A homepage video cut from a 513 MB 4K file to about 3 MB, served from Foxgate's own Cloudflare storage
  • A privacy policy, with ad tags kept off the payment pages and Global Privacy Control honored

Outcome

Customers can find a unit and rent it online at any hour, staff hear about a failed booking without opening a dashboard, and every rental, online or by phone, reports back to the ads that brought it in. The site is the foundation for the facility's advertising, and the partnership keeps tuning both.

Success Stories

More case studies

Websites, apps and integrations for businesses, nonprofits and groups of companies. Scroll through the rest of our work.

View all case studies
SULLTRAIN
Office of Communication for best-in-class clients.

SULLTRAIN

We partnered with SULLTRAIN to design a confident, modern website that reflects their elevated approach to brand strategy and communications. Clean design, refined typography, and clear messaging give the firm a timeless digital presence.
Read more
Roadrunner Quantum Lab
New Mexico's Quantum Innovation Hub

Roadrunner Quantum Lab

A custom Webflow site for a quantum innovation hub in Albuquerque, built to speak to founders, research partners and the state of New Mexico at once.
Read more
JD Fields & Company
Global Steel Pipe & Piling

JD Fields & Company

We migrated JDFields.com into a modern, CMS-driven platform, retaining its established design while adding dynamic map functionality, custom JavaScript, and flexible content management for articles and case studies.
Read more
Blackwood Land Institute
Farm-Based Education in Hempstead, Texas

Blackwood Land Institute

We rebuilt Blackwood's website on Webflow, connected it to Eventbrite and Constant Contact, and built the team an app of its own, all under one partnership.
Read more
The Fields Companies
Steel, Capital, and Vision

The Fields Companies

We rebuilt thefieldscos.com to match the brand’s premium design while eliminating the high maintenance of custom code. The result: a scalable, CMS-powered website that empowers internal updates and laid the foundation for our ongoing partnership with The Fields Companies.
Read more
Moon Tower Inn
Epic Wild Game Dogs, Burgers, Beer & Metal Shows

Moon Tower Inn

We built a dynamic, paperless site for Houston’s cult-favorite Moon Tower Inn, featuring real-time menu updates synced from Airtable, custom CMS for events, and QR code integration across their taproom. The result is a gritty, functional digital experience that matches the brand’s underground energy.
Read more
Concept Neighborhood
Third-place Development & Investments

Concept Neighborhood

We partnered with Concept Neighborhood to expand their existing Webflow site using the Client-First design system, adding multiple dynamic, CMS-powered pages that showcase the company’s mission, community ties, and investor vision, all while honoring the design integrity of the original build.
Read more
Wonky Power
Production Power House & Event Curation

Wonky Power

We built and continue to maintain the event-forward digital platform for Wonky Power, Houston’s cultural engine for live music and independent sound. The site features a CMS-powered calendar showcasing performances across the city.
Read more
Aneece Handcrafted Flames
Elegant, intentional candles for refined spaces.

Aneece Handcrafted Flames

A refined, single-page Webflow microsite for a custom candle brand built around life's most meaningful moments, delivered fast, on brand, and built to last.
Read more
Os Galindo
Leading Houston Photographer

Os Galindo

We created a shining example of clean, custom design for acclaimed Houston photographer Os Galindo, featuring striking minimalism, custom left-hand navigation, and a portfolio experience that reflects the poise and precision of his theatrical and portrait work.
Read more
Foxgate Boat & RV Storage
Enclosed Boat & RV Storage in Magnolia, Texas

Foxgate Boat & RV Storage

We connected Foxgate's website to its storage software so customers can reserve or rent a unit online, then measured every rental, including the ones that close by phone.
Read more
Lakewood Pipe & Fabrication
Steel Pipe and Fabrication in Southern California Since 1919

Lakewood Pipe & Fabrication

When two sister brands became one, we sent Alameda Pipe's visitors to Lakewood, brought lakewoodpipe.com up to our build standard and made it fast on phones.
Read more
Fields HDM
Domestic Spiralweld Steel Pipe and Piling

Fields HDM

As part of our partnership with The Fields Companies, we keep Fields HDM's site measured, searchable and ready for the attention its new Maryland mill is bringing.
Read more
Foxgate Capital
Real Estate Private Equity in Houston, Texas

Foxgate Capital

As part of our partnership with The Fields Companies, we keep Foxgate Capital's site measured and connected, so search engines and AI answers see the firm, its portfolio and the group behind it.
Read more
Bear Dean Capital
Private Investment in Houston, Texas

Bear Dean Capital

As part of our partnership with The Fields Companies, we keep Bear Dean Capital's site fast, measured and focused on a portfolio that runs from Houston real estate to film and whiskey.
Read more